Tropicool x Neymar

Tropicool, a brand of açaí products focused on the international market, has enlisted Neymar as its spokesperson. The first step of this partnership was the creation of two ready-to-drink juices in cans.

I was responsible for designing the juice package and point-of-sale materials. However, given the significant appeal of the player's image, I suggested an activation that combines sports encouragement and sustainability: the "Tropicool Arena”.

  • PACKAGE

  • PDV

  • 3D

  • GRAPHIC DESIGN

Tropicool Arena

"Tropicool Arena” is the launch action of the partnership between Tropicool and Neymar.
Its goal, besides promoting the brand's new phase, is to encourage sports and sustainability through recycling.

The idea was to set up a mini itinerant football arena where players who scored the most goals would win prizes.

However, to have the opportunity to take a shot, participants would need to visit one of the various exchange points scattered throughout the city, where each can deposited in the recycling machine would earn an extra kick.

The image above is a video.
Press play to watch.