I graduated in Advertising, but design has always been my thing. What moves me is the craft behind it: from typography and packaging finishes to the way an idea comes to life in its smallest details, I’ve always been driven by the pursuit of making things not only functional but also beautifully made.

I started out as an art intern at Talent, one of Brazil’s leading ad agencies, and later worked at design studios before launching my own studio, Projetta, in 2011. For nearly a decade, I led branding and packaging projects, while also diving into UX/UI, production, strategy, and client relations—learning the full scope of what it means to build something from the ground up.

In 2020, I embraced a new challenge as Head of Design at Tropicool, a Brazilian açaí brand with global ambitions. Over three years, I led the creative direction for new products and activations and managed marketing teams across Dubai, Qatar, and Saudi Arabia. I also had the opportunity to attend some of the world’s biggest food and beverage events, gaining a broader view of brand innovation and international markets.