Lalaland

In 2023, I had the idea of turning my hobbies and craft projects into a brand. Since my nickname among friends is "lalá”, I named this project Lalaland, as it embodies my "creative world" where I experiment with different techniques and platforms.

With a maker spirit, a deep love for products, and an eternal quest for new techniques, Lalaland presents works ranging from screen prints that I produce myself to tapestries, cushions, and even candles.

Welcome to my world!

  • BRANDING

  • SCREEN PRINT

  • PACKAGE

  • TUFTING

  • ART DIRECTION

As there are no rules regarding my experiments or releases, the identity was designed to engage with endless possibilities. Colorful cushions or a collection of minimalist screen prints in black and white. The brand should work with any type of product.

A minimalist typeface and a graphic element representing the origin of the products (proudly made in São Paulo).

Identity

I decided to merge two subjects I'm really passionate about: classic mixology and candles with aromatic scents.

It took almost 6 months of development with a perfumer to achieve the perfect essence, which includes Bahia orange, patchouli, caramel, and aromatic herbs.

We produced a limited series, which quickly became a hit among friends and family.

The Groni Candle

During a trip to NY, I stumbled upon the 'tufting gun'—a tool for crafting wool products.

After some tutorials on YouTube, I dove into designing and producing tapestries and cushions using the technique.

Tufting

Screen Printing

It's one of my favorite graphic processes. I researched it and set up a mini studio at home.

There are always experiments happening there.